Creative editorial and marketing professional with experience crafting strategic, engaging content to drive online engagement, lead generation, and brand awareness.
D MAGAZINE: 2022-2025
As the Online Managing Editor for D Magazine, I spent three years working with developers, designers, and editors alike to create fluid campaigns and engaging web content. The role is composed of many digital facets, from driving print magazine distribution online and leading the production of high-performing evergreen articles to managing a foundational information architecture restructuring and implementing content management system optimization strategy.
SAFETYSKILLS: 2021-2022
As a Marketing Specialist and Manager for software as a service safety training company, SafetySkills, my primary objective was lead generation. Using e-blasts, original white papers, online webinars, publication partnerships, custom ad placements, and trade show organization, I led campaigns from conception to performance analysis promoting new product, software updates, and expert industry knowledge.
From short form local arts and entertainment coverage and long form editorial to informational white papers and compelling social media copy, I have experience generating consistent, professional, engaging, and optimized copy. Plus, check out my videography as a production assistant.